Wella is a German company, and one of the world’s leading cosmetics suppliers. Founded in 1880 by Franz Stroher, with its headquarters in Darmstadt, Germany, the company is represented in over 150 countries. It directly owns three business divisions – Professional, Consumer, Cosmetics and Fragrances. All of them are exclusively dedicated to the cosmetics area.
Procter & Gamble acquired a controlling interest in Wella AG, giving Procter and Gamble a major presence in the fast growing professional hair care segment.
The sub-25 brand styling product ShockWaves! is presently title sponsor of the UK NME Awards Tour and the Eurovision Song Contest 2008.