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Valvoline is one of the largest producers of motor oil in the United States. Valvoline was founded by Dr. John Ellis who formulated a petroleum-based lubricant in 1866 and trademarked the Valvoline name in 1873 in Binghamton, NY. Currently, Valvoline World Headquarters are in Lexington, KY. Valvoline has been serving American motorists longer than any other motor oil marketer.
In North America, Valvoline is divided into two main sections. The “Do it for me” (DIFM) business, which includes over 800 company and franchise Valvoline Instant Oil Change locations; a contractual “non franchise” branch of automotive care facilities named Valvoline Express Care; and the generally supply agreement only “We Feature” outlets. The “Do it yourself” (DIY) business includes a wide variety of automotive related products. Included in these are Valvoline lubricants, along with Car Brite commercial automotive appearance products, Eagle One consumer automotive appearance products, Pyroil automotive chemicals, and Zerex antifreeze. Outside of North America, the company has very few auto care businesses, but rather focuses on selling to consumers as well as OEM manufacturers. Valvoline also has a large presence in the UK, operating from its base in Birkenhead, Merseyside.Valvoline has also sponsored Scott Riggs,AJ Allmendinger,and Matt Kenseth in the NASCAR Sprint Cup Series