Samsung logo history
The current Samsung logo design is intended to emphasize flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters “S” and “G” are located are intended to illustrate the company’s open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology.
The basic color in the logo is blue, which the company has employed for years, symbolizing stability, reliability, and corporate social responsibility.
See also: > Samsung logo design history
Samsung slogan: “Imagine”
Founder(s): Lee Byung-chul