Playboy, America’s eminent magazine was founded by the then 27-year-old Hugh Marston Hefner. This magazine was first released in the American market in December 1953.
Playboy is the leading magazine which rules over the world with over 3 million copies in USA and 4.5 million magazines globally. There is no doubt that the playboy logo has played a vital responsibility in uplifting the magazine’s corporate image.
The logo, the stylized profile of a rabbit wearing a tuxedo bow tie, was originally designed by art designer Art Paul for the second issue to be used as an endnote, but was adopted as the official logo, and has appeared ever since. A running joke in the magazine involves hiding the logo somewhere in the cover art or photograph. Hefner said he chose the rabbit for its “humorous sexual connotation,” and because the image was “frisky and playful.”