Monster Energy logo
About Monster Energy
Monster Energy is an energy drink, launched by Hansen Natural in 2002. It comes in a black can with a colored logo. “Monster Java” was the first energy drink to be sold mixed with coffee.
There are now 27 different drinks under the Monster umbrella in North America including its core Monster Energy line, Java Monster, Extra Strength, Import and Rehab.
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, flag football, car racing, BMX, snowboarding and skateboarding. In 2006, Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico.
In 2008, Hansen Natural Corporation announced that they were switching distributors from Anheuser-Busch to Coca Cola