This logo depicts a crocodile and heralds back to the days of Rene Lacoste, who won the 1925 and 1928 Wimbledon tournaments. At the time of these tournaments, the tennis players still were required to play their games wearing full white shirts with standing collars.
This was not a very comfortable proposition for players and as a result, this company began producing a new shirt and collar product made from Polyester, which was a lot softer and far more flexible when moving, running and stretching. “The American press nicknamed me ‘the Crocodile’ after a bet that I made with the Captain of the French Davis Cup team. He had promised me a crocodile-skin suitcase if I won a match that was important for our team.
The American public stuck to this nickname, which highlighted my tenacity on the tennis courts, never giving up my prey! So my friend Robert George drew me a crocodile which was embroidered on the blazer that I wore on the courts.” -Rene Lacoste The crocodile is issued on shirts and on the marketing for the business still today.