Successful and Failed logo Redesigns

A company’s logo is the most powerful part of their corporate identity. Logos communicate with consumers and users on a personal level, affecting the market’s opinions towards the brand on a psychological level. Sometimes, logos need a makeover. It takes a lot of research to be able to execute a redesign of an old and familiar […]

6 Cool Tips for logo Designers to Stay Focused!

Generally, logo designers get so engrossed when working on a logo design project that they can’t be easily distracted by any extraneous factors. But at times, while working for long hours, the logo designers get so stressed out that they completely lose focus. Moreover, the fast moving work environment and technological gizmos are always a […]
Google Theme In Motorola Logo

Google Theme Incorporated in New Motorola Logo

Last week, during a press conference of US Tech Week, the new logo of Motorola was revealed. The design features a grey colored “M” of the company, a circle around “M” of different colors, the brand name “Motorola” in lower case and in grey color and the name “a Google company” written underneath it.
Boston Love Logo

Boston Love Logo

Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino have announced the formation of The One Fund Boston, Inc. to help the people most affected by the tragic events that occurred in Boston on April 15, 2013.

Branded: Famous logos tattoed on fans

How do you know your brand made it? People tattoo your logo on themselves. Only a couple of brands can reach this status. Notably Apple and Harley Davidson are popular tattoo themes, but less mainsteam brands like Cisco and SAP can be found too.
25 Exquisite Logo Designs Of 2012

25 Exquisite Logo Designs Of 2012

A unique and eye catching logo is priceless to every business operating in today’s era. A logo could very well be the factor that distinguishes mediocre companies from superior ones. Therefore, having a well designed logo is of utmost importance.