About Chloe brand
Chloé is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters is in Paris.
Gaby Aghion was born in Alexandria, Egypt in the year 1921. She started Chloé in 1952 after moving to Paris in 1945 with a vision and coined the term ‘prêt-à-porter’ which means Ready-To-Wear. Gaby Aghion continued to run the house until 1985, when Chloe was bought-out by Dunhill Holdings (now Richemont Group).
The first house of luxury ready-to-wear
“Prior to Chloé’s launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly-made copies, supplied by the local seamstress.
Chloé’s creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called ‘luxury prêt-à-porter’ and thus, the Prêt-à-Porter (Ready-To-Wear) market we know today, was born.
The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; ‘Givenchy University’) and today, designer ready-to-wear heavily outweighs couture.”